The Porsche Experience Center is All Thrills


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Rev up your engines, car aficionados, because come fall 2023, you won’t want to miss the chance to conquer the purpose-built 53-acre track. It’s the ultimate opportunity to fully immerse yourself in the raw power and top-tier performance that define Porsche. While track days might not rev everyone’s engines, for those who live and breathe the adrenaline rush of driving, it’s a dream come true. Our journey led us to the state-of-the-art Porsche Experience Center in Los Angeles, where we unearthed a once-in-a-lifetime automotive adventure.

The Porsche Experience Center Los Angeles offers a gearhead’s paradise, allowing enthusiasts to dive deep into every facet of the Porsche universe. From Porsche Motorsport North America and a cutting-edge Retail Center to the Porsche Exclusive Personal Design Studio, a pulse-pounding Driving Simulator Lab, and the Porsche Driver Selection Store, it’s a playground for true Porsche devotees. And let’s not forget the Speedster Café and Restaurant 917, where you can savor top-notch cuisine while taking in unbeatable views of the track.

As Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, puts it, “Porsche is more than just a car. It’s a promise of a unique brand and product experience. Since the inception of our first Experience Center in Silverstone back in 2008, these centers have been the holy grail of fulfilling that promise. Nowhere else in the automotive world can you truly live and breathe the soul of our sports cars. It’s with great excitement that we announce the 10th location of its kind in Toronto, the fastest-growing city in North America, with a thriving community of Porsche enthusiasts.”

For those who can’t get enough of the excitement generated by the Franciacorta and Tokyo locations, Porsche Cars Canada, Ltd. is here to fuel your passion. They’re proud to introduce their very first Porsche Experience Center, a world-class haven for car enthusiasts. This marks the tenth center worldwide and the third in North America, following in the tire tracks of Atlanta and Los Angeles. The forthcoming “Porsche Experience Center Toronto” will take residence on a 20-acre plot at the “Durham Live” development in Pickering, Ontario. This ambitious complex is set to house over 400,000 square feet of retail space, a casino, a concert hall, and a luxurious hotel with more than 300 rooms in the pipeline. The PEC Toronto is on track to open its doors by 2024, becoming a mecca for Porsche aficionados in the heart of Canada.

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