Forget everything you thought you knew about classic Parisian hotels—Hôtel de Sers is not here for clichés. Tucked away just off the Champs-Élysées, this 45-room retreat has emerged from a head-to-toe glow-up, blending aristocratic bones with an effortlessly cool edge. The result? A low-key luxury escape that feels more like a friend’s impossibly chic Paris apartment than a traditional five-star stay.
Once a 19th-century private mansion, Hôtel de Sers has always flirted with palace-level prestige—but its new look is aimed squarely at those who crave intimacy over opulence, and character over cookie-cutter. Designed by architect Pascal Allaman, the interiors are a study in soft contrasts: brushed brass, mineral palettes, velvet textures, and moody lighting that’s more “after-dark dinner party” than “hotel lobby.” Nearly half of the rooms have private terraces—some with seductive Eiffel Tower views, best paired with a robe, room service, and zero plans.
The vibe is unmistakably Parisian, but with a fresher, more sensual rhythm. Mornings start with café crème and croissants under a sky of rooftops. Evenings drift into Kir Royales and glowing twilight on the terrace. It’s a slow burn kind of luxury—the kind you feel rather than flash.
And that’s the magic. Hôtel de Sers doesn’t just look good; it feels personal. That’s thanks to Anne and Agathe Jousse, the mother-daughter duo behind B Signature Hotels & Resorts. Their portfolio—from the Left Bank to St. Barths—shares a common DNA: homes-away-from-home with soul, style, and hospitality that actually feels human.
Head to De Sers, the hotel’s restaurant under a glass roof, where citrus trees perfume the air and the energy is quietly glamorous. Chef Benjamin Moutard keeps things classic with a light touch—think wild sole meunière, roasted chicken from Landes, and just-picked vegetables sourced from the city’s open-air markets. Need a moodier moment? S’Bar is made for Champagne toasts, casual flirts, and whispered nightcaps.
And yes, there’s wellness—because your Paris days should end as peacefully as they begin. Downstairs, you’ll find a sauna, massage room, and eucalyptus-scented steam perfect for unwinding after a long flight or a heavy shopping run down Avenue Montaigne. A jasmine tea in the garden? Non-negotiable.
Despite its Golden Triangle location, Hôtel de Sers moves to its own rhythm. You’ll feel it the moment you walk in—calm, elegant, intentional. The staff greet you like a returning guest. They know your coffee order. They saved your favorite room. It’s not just luxury—it’s intimacy, curated.
Hôtel de Sers is Paris with a pulse—sensual, discreet, and quietly iconic. A “baby Palace” for the new wave of luxury nomads.