I recently visited H&M and discovered the perfect outfits for my trips to Lake Como and Ibiza.
The Summer ’24 menswear collection takes a refined approach to the season, blending retro summer glamour with modern fits. With shiny textures, lustrous jacquards, and openwork knits, the collection exudes a laid-back ’60s chic. Tailored trousers in off-white, beige, black, and burgundy add a touch of elegance.
Ross Lydon, Head of Design Menswear at H&M, shared, “Summer dressing is naturally laid-back, but we wanted to inject some sophistication into the collection. Soft tailoring and shirting get the spotlight, especially in fabrics with sheen and texture. The result is refined and expressive.”
