The MINI Red Line Edition is where a city look gets the attitude of a race track. It’s a Cooper S 4-Door that makes speed look like it’s wearing really good street clothes. Imagine a dark graphite suit with a bright red handkerchief in the pocket: it has Legend Grey Metallic paint with Chili Red highlights. It’s both sophisticated and a little bit naughty, but it doesn’t yell about it; it simply appears and immediately becomes what everyone is talking about.

MINI has improved the Cooper S’s shape with details inspired by the John Cooper Works versions, and these appeal to people for whom driving experience is as important as looks. A subtle red stripe, 17-inch JCW Sprint Spoke Black wheels, and JCW Sport Brakes give it a strong and sporty look. The JCW Style Package goes further, offering an Aero Body Kit, a nicely shaped steering wheel with gear shift paddles, and a JCW Sport Transmission which hints at the car’s more exciting side.

Inside, the Red Line Edition shows it’s about more than just how it looks. Anthracite Vescin JCW Sport Seats (and they’re not leather) have red accents which echo the car’s exterior. This creates a refined current of performance in everything you touch. A black sunroof tops it all off, providing a contrasting element of depth, carefully placed like a great outfit with the perfect finishing touch.

This MINI is more than just getting from A to B for drivers who enjoy their lifestyle; it’s a statement. It’s for quick trips away for the weekend, or your journey to work each day, for arriving at the farmer’s market with style and then finding more energetic country lanes for the drive home. The Red Line Edition has all of MINI’s usual playful personality, but with a bit more control and sophistication. It’s a new, modern classic for those who want to be noticed without looking like they are trying to.
