Los Angeles, a city known for its glittering, star-studded events, saw a new level of luxury with the reveal of the all-electric G-Class. The event, featuring an electrifying performance by Travis Scott and an appearance by Kendall Jenner, whose G 500 Cabriolet was showcased alongside other G-Class heritage models, was an exclusive, VIP-only affair. This unforgettable evening left a lasting impression on LA’s elite event scene.
Amidst dramatic light projections and mist, the all-new Mercedes-Benz G 580 with EQ Technology EDITION ONE emerged from the water, a breathtaking moment curated by Travis Scott. The event drew a stellar crowd, including celebrities such as Tracee Ellis Ross, Selma Blair, Ciara, Trevor Noah, Saweetie, Bradley Cooper, and many others, making it a night that transcended typical Hollywood glamour.
“Los Angeles is a city of legends, which is why we chose to unveil our new electric G-Class here in Beverly Hills,” said Bettina Fetzer, Vice President of Communications & Marketing at Mercedes-Benz AG. “For over 40 years, the G-Class has proven it can conquer any terrain, and tonight it took on a new journey. We’re thrilled that our G-family, including Kendall Jenner, Bradley Cooper, and Travis Scott, joined us in celebrating the relaunch of our icon. Simultaneously, the electric G was revealed in Beijing, marking a global moment for this groundbreaking model.”
The latest electric G-Class model merges the timeless design of the iconic G-Wagon with subtle yet distinctive features crafted specifically for its electric nature. These include a slightly raised hood and flared rear wheel arches equipped with air curtains. For those seeking an even bolder electric aesthetic, an optional black panel radiator grille adds a striking touch. Stay tuned to our Auto Section for an in-depth review of the electric G-Class and our exclusive first drive.
