Unveiling the 2025 Nissan Kicks: March Madness Edition


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Amidst the excitement of March Madness at the Barclays Center in Brooklyn, the curtain was lifted on the eagerly awaited 2025 Nissan Kicks. The event was a fusion of automotive innovation and basketball fervor, coinciding perfectly with the opening rounds of the 2024 NCAA® Men’s Basketball Tournament.

2025 Nissan Kicks

Compact yet stylish, the new Kicks redefines the crossover landscape with its array of enhancements tailored for everyday driving. Its grand reveal took place virtually outside the Barclays Center, where a captivating digital 3D “shoebox” teased the audience with glimpses of the new model.

Inside the arena, attendees flocked to the Kicks Unboxing booth, immersing themselves in the unveiling ceremony while being serenaded by the beats of Kicks Beats DJs. A Kicks Lacing Station offered giveaways and other basketball-themed delights, adding to the excitement for fans.

2025 Nissan Kicks

Marisstella Marinkovic, Vice President and Chief Marketing Officer of Nissan U.S., expressed, “Unveiling the all-new Kicks at Barclays Center brings our dynamic new model to the forefront of the action, engaging passionate sports fans during the exhilarating NCAA Men’s Basketball Tournament. By aligning our brand with such deeply rooted consumer passions, we create genuine connections with our audience in a truly impactful manner.”

2025 Nissan Kicks

The 2025 Nissan Kicks isn’t just about style; it’s packed with cutting-edge technology and enhanced capabilities, all wrapped in a bold new design. Setting new standards in its segment, the Kicks boasts best-in-class standard ground clearance and cargo space, giving owners unparalleled versatility. For the first time, Intelligent All-Wheel Drive is available, providing added confidence on any terrain or in any weather condition. Additionally, a revamped 2.0-liter inline-four engine, paired with a responsive Xtronic transmission, delivers enhanced power and torque for a thrilling driving experience.

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