Few timepieces capture the essence of the Côte d’Azur quite like the TAG Heuer Monaco. This iconic watch has adorned the wrists of confident men worldwide, embodying the essence of true style. During the revelation of TAG Heuer’s latest Monaco chronograph, Gerry Spahn, the Rolls-Royce PR executive, showcased his Monaco, mirroring the brand’s commitment to timeless elegance. Alongside him, actor Jacob Elordi, the newly appointed brand ambassador, lent his star power to the unveiling.
Euphoria sensation Elordi has now joined forces with the renowned Swiss watchmaker to embody the spirit of the Monaco collection. The square chronograph, instantly recognizable and steeped in motorsport history, gained prominence on Steve McQueen’s wrist during his 1971 passion project, Le Mans.
Expressing his affinity for classic and timeless elements, Elordi shared, “I’ve always been drawn to things that are both classic and timeless, so partnering with TAG Heuer was perfect for me. I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special.” Elordi first showcased his Monaco at the Academy Awards earlier this year, adding a touch of sophistication to the prestigious event.