BMW and Alex Israel unveil “REMEMBR” at Art Basel


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For the 2023 edition of Art Basel Miami Beach, BMW collaborated with artist Alex Israel to introduce “REMEMBR,” an AI-powered participatory video installation that seamlessly merged art and technology, taking viewers on a mesmerizing journey through time and memory. The groundbreaking project featured the debut of the 100% electric BMW i5, adding a fabulous touch to the immersive experience.


As the official partner of Art Basel Miami Beach, BMW continues its commitment to the intersection of art and innovation.


Alex Israel, a distinguished contemporary artist hailing from Los Angeles, is renowned for his pioneering and thought-provoking creations that explore the convergence of popular culture, art, and technology. His diverse body of work, encompassing paintings, sculptures, and mixed-media installations, consistently draws inspiration from the vibrant culture and iconic imagery of his hometown.


Israel’s unique artistic perspective allows him to capture the spirit of contemporary life, offering insightful and engaging reflections while pushing the boundaries of art in the digital age.


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