As we at AFT House have our eyes on whats new and hot for everyone’s budget, what we see coming from H&M on February 29th is everything. Modern silhouettes take their cues from relaxed 1970s style for H&M Studio’s S/S24 collection that majors in effortless style. Underpinned by fashion’s shift towards pragmatic clothes, the collection references the laid-back ease of musical artists. Freedom and adventure prevail as relaxed-fit suits meet flowing dresses and sumptuous accessories.
Key pieces rejuvenate wardrobe classics with of-the-minute details. A pale-blue leather coat communicates simple sophistication alongside relaxed tailoring, including a sharp-shouldered blazer reissued from the H&M Studio archive. Fitted and flared denim exudes laid-back polish together with rhinestone-speckled loungewear. As night falls, a snakeskin-printed minidress hits a subtly retro note alongside a flattering burnt-orange maxi dress.
Attitudinal accessories span smooth knee-high leather boots, low-heeled leather mules and bold rhinestone jewels. The signature padded H&M Studio bag, a recurring favorite across the seasons in varying color ways and sizes, returns in a snakeskin-printed, scaled-down iteration. The collection is all about high-quality compositions, with a range of more sustainable and conventional materials. Highlights include chrome-free leather, premium wool, organic cotton and Infinna, a cellulose fibre made from post-consumer textiles.
Model: Vittoria Ceretti
Photos By Dan Jackson