Loewe cements its place as the epitome of innovation and avant-garde fashion with the debut of its Men’s Fall/Winter 2024 collection. Under the visionary direction of Jonathan Anderson, this collection is a masterful blend of art, pop culture, sensuality, neo-grunge, and a fashion-punk vibe. Anderson’s collaboration with Richard Hawkins, a professor of painting and drawing at the University of California, forms the foundation of this audacious collection. Hawkins’ multi-layered paintings draw inspiration from pop culture, Greek and Roman iconography, and contemporary celebrity culture, creating a mesmerizing fusion of art and fashion that challenges and captivates.
The runway show highlighted Anderson’s expertise in garment construction, featuring meticulously crafted Loewe leather, shearling, and suede pieces intertwined with chunky artisanal knits and captivating art-inspired designs. Essentials like jeans, shirts, sweatpants, and a few ‘accidentally’ forgotten shirts added an undeniably seductive allure to the collection.
Each ensemble showcased Anderson’s genius, blending bare torsos and exposed legs with “gestural” elements that mirror real-life dressing habits. This season, the collection introduced provocative touches like unbuckled half-belts and coats adorned with cascading T-shirts, exuding an air of effortless elegance.
Every garment in the collection is a testament to Anderson’s commitment to pushing fashion boundaries. From meticulously scaled leather coats to intricately beaded trousers and bags featuring Hawkins’ artwork, Anderson’s rebellious dedication to innovation shines through. Embracing the fluidity of modern masculinity, the collection features a ‘one-piece’ ensemble that signifies a departure from conventional definitions. Models confidently graced the runway in leather cargo pants, baseball sneakers, and checkered shirts, embodying a spirited interpretation of youthful irreverence.
The star-studded front row added to the spectacle, with luminaries like Jamie Dornan, Andrew Garfield, Nicholas Hoult, Zayn Malik, and Kit Connor enhancing the allure. Notable contributions from celebrity ambassadors such as Josh O’Connor, Taeyong, Manu Rios, and Omar Apollo through video collages elevated the evening’s grandeur, making it an unforgettable convergence of fashion, art, and celebrity culture. Loewe has once again delivered a collection that is as groundbreaking as it is beautiful.